Bella Thorne says she makes up to $65,000 for an Instagram post and up to $20,000 for a story on Instagram or Snapchat.
She says the revenue allowed her to buy a mansion.
Thorne treats Instagram as a full-time job, analyzing data about which posts perform well.
She’s also starred in movies and TV shows.
Bella Thorne makes so much money as an Instagram star that she bought a mansion.
The “Midnight Sun” star said in the documentary “Inside the Life of Bella Thorne,” produced by Vogue, that she makes up to $65,000 for each promotional post on Instagram, and additional revenue for posts on Snapchat.
“For [an Instagram] grid posting, it’s 65 grand a post,” Thorne said. “For story posting, it’s anywhere from 10 to 20K, and for Snapchat, it’s the same as Insta story.”
Thorne says revenue from her social media posts allowed her to buy a mansion, where the documentary was filmed. She’s filled it with fun knickknacks like big pillows with cats on them and a life-sized model of The Babadook.
Thorne makes sure her following grows by instinct and by studying data about which kinds of Instagram posts accrue the most likes.
“Instagram is 100% a job to me,” Thorne said. “I started with literally $200 in my bank account and I bought this house after a year and a half. That’s all from social media.”
Social media isn’t her only source of revenue. Thorne has also been an actress and a model since she was a child. She had a role on HBO’s “Big Love” starting in 2010, was in the Disney Channel series “Shake It Up,” and is currently in Freeform’s “Famous in Love.”
You can watch “Inside the Life of Bella Thorne” below: